Posts

Showing posts from 2018

How to Start your Career in Digital Marketing

Image
Digital marketing is one of the most exciting, challenging and fast-paced industries you can work in and I can promise you’ll never be bored. The digital economy is growing fast and there’s no better time to get into digital marketing. Be prepared for a career that will keep you on your toes with no two days the same! It’s a competitive industry, but there’s some simple steps you can take to get ahead. Here are the essential things you can do right now to  start  a  digital marketing career : Create an Online Presence. ... Know the Latest Trends. ... Use Your Creativity. ... Create a Winning Resume. ... Start  a blog. ... Learn about Analytics. ... Learn the terminology. ... Get Out there and Network.
Image
START YOUR ONLINE BUSINESS There is a proven sequence of steps you can follow to guarantee your success when you're starting a small business online. I've seen thousands of people start and grow successful businesses by doing the following: Find a need and fill it. Write copy that sells. Design and build an easy-to-use website. Use search engines to drive traffic to your site. Establish an expert reputation for yourself. Follow up with your customers and subscribers with email. Step 1: Find a need and fill it. Most people who are just starting out make the mistake of looking for a product first, and a market second. To boost your chances of success, start with a market. The trick is to find a group of people who are searching for a solution to a problem, but not finding many results. The internet makes this kind of market research easy: Visit online forums to see what questions people ask and what problems they're trying to solve. Do keyword researc

Importance of Digital Marketing to Grow your Business

Image
Digital Marketing Importance - Helps you Generate Better Revenues. Along with better conversion rates created by successful  digital marketing  strategies, DM also ensures great revenues. It conveys heaps of gainful advantages for you and your  business appreciates better and higher incomes. Opens up growth options for small businesses Importance of digital marketing for business lies in the option to select your method of marketing as per your budget and reach a wider audience at a lesser cost. Even a decade back getting your product marketed especially for a small business was a task in itself. Most of the expensive models were just out of their reach and they had to resort to small level methods where the guarantee of success was close to negligible.   Potential to earn higher revenues Since the amount of money invested is less and the ROI more the scope to make money is much higher. As per a study conducted by IPSOS Hong Kong in accordance with Google has shown th

MBA in Marketing Vs Digital Marketing

Image
Invest the time of an MBA in actually making money. The time required to successfully start and complete an average MBA is somewhere around 2 years. From the moment you decide to study something, there is a process you should follow, paperwork to be sent, exams to be made, sometimes you are required to complete an extra course so you can actually get accepted to the studies you are interested in. Even if you managed to do all that, you will still have to wait for a specific date when your studies will begin, when unlucky, only this waiting can easily take 6 months. Add to this 2 years of studies, and there you go, after 2+ years you finally have an MBA. Now it’s time to look for some horribly underpaid job. You have to gain experience, no? With digital marketing, things are different. You still have to learn a lot, but you get to choose what to learn and when. You also can start working on cheap and easy works almost right away, by the end of those 2 years you will have plent

Online Earning/Way to Earn Money/Make Money Online/Become a Digital Marketer

Image
Five Ways to Earn Money and Become Rich On the Internet 1.BLOGGING:-    A blog (shortening of “weblog”) is an online journal or informational website displaying information in the reverse chronological order, with latest posts appearing first. It is a platform where a writer or even a group of writers share their views on an individual subject. 2.AFFILIATE MARKETING:-     Earn Money Through Affiliate Marketing. Affiliate marketing  is a type of  performance-based marketing  in which a business rewards one or more  affiliates  for each visitor or customer brought by the affiliate's own  marketing  efforts. 3.GIGS ON FIVERR:-      Your  Gig  is the service that you sell on  Fiverr . Creating your  Gig  is an opportunity to show off your talent and provide buyers with all the information they need to help them decide to do business with you.  4. MAKE MONEY ON YOU TUBE VIDEOS:- Get your channel ready to  earn : Step 1: Enable your channel for

Video Marketing/ Digital Marketing/Online Marketing/Online Earning

Image
What is Video Marketing ? The definition of video marketing is not complex. In fact, it’s rather simple: using video to promote or market your brand, product or service. A strong marketing campaign incorporates video into the mix. Customer testimonials, videos from live events, how-to videos, explainer videos, corporate training videos, viral (entertainment) videos — the list goes on. https://app.biteable.com/video/7120971/preview The Benefits of Video Marketing Video is a Gold Mine for SEO It can increase your search engine ranking, click-through rates, open rates and conversions. But you have to reach your target audience.  YouTube  is the second largest search engine (second to Google). What’s better: YouTube is  owned  by Google. So that means a properly tagged video can work wonders for your SEO.
Image
Digital Marketing For MBA Students This article will be of help to MBA graduates! Digital Marketing has gained huge popularity in the recent years. Especially after 2010, this field has seen immense growth (in terms of popularity and potential)! Businesses big and small are milking DM’s potential and power! Is doing Digital Marketing training after completing MBA a good idea? Read on to know more!     The answer to the above mentioned question is yes! Digital Marketing training is especially beneficial to MBA graduates who have specialized in areas like Marketing, Advertising and Marketing, PR, Communication & PR, Event Management & PR. The ultimate aim of most businesses out there is to gain more customers and to retain the existing ones. Digital Marketing is a medium, using which, customers can be gained through digital channels. Digital Channels can be used for other productive activities too. For example, they can be used for better interaction, relati

Social Media Marketing

Image
Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities. How Are Search & Social Media Marketing Related? Why would a search marketer — or a site about search engines — care about social media? The two are very closely related. Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support into  SEO  efforts. Many people also perform searches at social media sites to find social media content. Social connections may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine. Social Media Market

Search Engine Optimization In 2018

Image
  Search engine optimization Part of a series on Internet marketing Search engine optimization Local search engine optimisation Social media marketing Email marketing Referral marketing Content marketing Native advertising Search engine marketing Pay-per-click Cost per impression Search analytics Web analytics Display advertising Ad blocking Contextual advertising Behavioral targeting Affiliate marketing Cost per action Revenue sharing Mobile advertising v t e Search engine optimization  ( SEO ) is the process of affecting the online  visibility  of a  website  or a  web page  in a  web search engine 's unpaid results—often referred to as "natural", " organic ", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visito

Jobs After Digital Marketing

Image
Digital Marketing Jobs & Career Opportunities in India Digital marketing is becoming mainstream in India. Until 2010, many businesses did not take digital marketing seriously. They were not ready to change and were stuck with traditional marketing practices. However market forces have made sure that you either start doing digital marketing or fail. Because compared to digital marketing, traditional marketing is extremely inefficient. In fact, if you do not have a digital marketing strategy and an online presence, customers are bound to shy away from you and buy from a competitor. Before digital marketing became mainstream, freelancers and entrepreneurs were able to get the first mover advantage. People who did good content marketing and search engine marketing were able to scale up the business very fast. Traditional companies did not even know what digital marketing was. Everyday more companies are waking up to the fact that digital marketing is very important and is
Image
Why choose a career in digital marketing? Digital marketing is a career that has plenty of room for techs, creatives, and business people. There are so many avenues that you can follow; it’s best to focus on one or two things that you do best, then you can always learn more from there. If you have a business or communications background, you may want to consider going into management. This is a field that’s ever-changing and engaging; there’s always something new to learn. And if you work in an agency, you’ll always be working with different clients, which means you’ll probably never get bored.
MBA in Digital Marketing vs Digital Marketing Certification The most basic and important difference between these two is that you need no previous experience or schooling whereas, for degrees or masters, you need: Previous schooling Degree prerequisites GPA scores These steep requirements often come along when an applicant has applied for MBA in Online Marketing. Aim of Digital Marketing Certification & MBA in Digital Marketing Let’s see how Digital Marketing certification is different from masters in Digital Marketing… 1. Digital Marketing Diploma/Certification Digital Marketing certificate is typically aimed at acquiring professional skills. A person who is focused on learning essential skills and knowledge should go for Digital Marketing Certification or a Diploma. 2. Masters in Digital Marketing In MBA Digital Marketing, you will learn the basic business concepts with specific Digital Marketingcourses. You will have an overall idea of what is the role of